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Reinforcing that the
Carro Certified proof points
are as real as it gets.
Overview
Carro Certified was launched in 2022. While most people know about “Carro Certified,” many are still wary of used cars. The brand needed to reinforce that with Carro, used car promises are as real as they get.
The Campaign
Working with my team of in-house creatives, we created a light-hearted campaign to exaggerate people’s surprise and amazement when they hear about CCPO in their everyday lives, and then hit them with the details.
Social Posts
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