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Simond Chew | Creative Direction | Art Direction | Visual Design

Educating the audience
on what makes up the
Carro Certified promise.
Overview
Carro Certified was launched in 2022. While most people are aware of the existence of “Carro Certified,” many are still unaware of what it means exactly. The brand needed to communicate to the audience in layman's terms what makes up Carro Certified.
The Campaign
Working with my team of in-house creatives, we created a campaign interpreting our 5 CCPO (Carro Certified Pre-Owned) points in a way that’s fun and memorable, by focusing on what each proof point means to the audience in layman's terms.





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