Learn about a person's life by looking at their eyes.
The Brand
Established in 1997, SERI (Singapore Eye Research Institute) is Singapore’s national research institute for ophthalmic and vision research. SERI’s mission is to conduct high-impact eye research that prevents blindness, low vision and major eye diseases common to Singaporeans and Asians. Over the last decade, SERI has conducted landmark research projects that have led to tangible outcomes, patient benefits, and success stories. It has paved the way for significant improvements in how eye diseases are treated and prevented, not just for Singaporeans or Asians, but on a global scale.
The Challenge
SERI has a new technology that scans the retinals of a person's eyes. From the results, they are able to foresee that person's eye health caused by serious health issues such as diabetes, heart disease, amongst others. But how do we communicate this to the average person in a simple and engaging without sounding overly scientific and technical?
"What if we associate the technology with the phrase: Eyes are the window to the soul?"
The Thinking
"What if we are able to know the life story of someone just by look at their eyes?"
