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Humanising the brand
by focusing on the people
and their purpose.
Overview
A car is a major investment, and most consumers are willing to spend money to upkeep the appearance and health of their vehicle if they know they’re getting quality in return. While almost all car aftersales service brands are talking about the hardware and their services. Carrocare (Carro's car workshops and service centers) decided to focus on the experts behind the quality work and service.
A brand is only as good as the people behind it.
Human Truth and Insight
The Approach
Japan is well known for its craftsmanship and quality and the ability to turn ordinary goods and services into art forms. By introducing Mr Yama, Carrocare's Head of Body & Paint, as a Japanese master of his craft, we want customers to leave with the knowledge that Carrocare Body & Paint Services is synonymous with the highest level of dedication to mastery, with something as simple as a paint job. Shot end produced entirely by my in-house creative team.
Episode 1: The Present
Episode 2: The Past
Episode 3: The Future
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