According to research, close to 89% of professional career-minded working mothers in China spend less than 4 hours a day interacting and engaging with their infants.

To raise awareness of this issue and encourage dialogue and discussion amongst Chinese mothers, Huggies created an online film and distributed it on various online baby forums, including Huggies' Weibo. This film highlights the dilemma of a mother's promise to her baby and the realities of a busy career.