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Celebrating the thinkers and doers of the current generation of Malaysians.
Overview
in Malaysia, myTukar is seen to be less due to foreign investment in the company, even though it is a homegrown brand. We need to take the opportunity during National Day to drive awareness that myTukar is a Malaysian brand that understands the needs and sentiments of the nation just like any locals - and shares the same aspirations for the nation.
Malaysians of the current generaion, regardless of race or background, is united by a single vision: to drive change and improve their country.
Human Truth and Insight
The Story
Kids dream big. And why shouldn’t they? After all, it took big dreams to become Malaysia’s first astronaut, a world number 1 squash player, or a game changer in the used car industry.
Working with my team in-house creatives, we created a film about that celebrates the thinkers and doers of the current generation of Malaysians, changing their country for the better.
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