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Simond Chew | Creative Direction | Art Direction | Visual Design
During the global re-branding of VISA, every country or region were tasked to come up with their own interpretation of the campaign. This was done for the Southeast Asia region. I art-directed the prop-making and photography. The entire setup was done by making life-size paper sculptures and combining them on set to form the word "go".
Scroll down to watch a video of how the "GO" was made.
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