I am a bilingual Singaporean multidisciplinary creative, currently helping one of Singapore’s fastest-growing unicorn start-ups, Carro, to build their brand across Asia.
In my past agency life, I was fortunate enough to have worked and lived in various Asian cities, including Kuala Lumpur, Hong Kong, Shanghai, and now back in Singapore. Throughout my career, I had the pleasure of working with talented and passionate people, striving for a shared goal of creating the best and most meaningful work for customers and businesses.
My past work had been recognised for creativity and effectiveness at international and regional awards, including Cannes, D&AD, Adfest, Spikes Asia, Effies, amongst others.
Outside of my profession, I indulge in my other passion, photography, creating and exhibiting work under the name "Zhou HanShun".
View my personal photographic works here: zhouhanshun.com
Experience
Creative Lead, Carro
February 2022 – Present
• Building an in-house creative team within the marketing department for one of Singapore’s fasting growing start-ups.
• Helping to shape Carro’s brand presence in Asia.
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Creative and Design Consultant (Freelance)
July 2017 – February 2022
• Assisted creative agencies including EG+, Digitas, R/GA, Ogilvy,
JWT, Publicis, GTB Shanghai, Civilization Shanghai, with campaigns
and pitches.
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• Oversaw and Art Directed the film shoot and post-production for a series of online videos for Ford Everest SUV, at GTB Shanghai in 2018.
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Head of Art, JWT Hong Kong
May 2014 – April 2017
• Supervised an art director and a designer.
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• Oversaw and guided the Art Direction and Design for the HSBC global and regional campaigns across Asia-Pacific. Coordinated with different stakeholders on regional and global projects.
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• Oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and completion within 3 months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions.
• Conceptualised, designed and art directed the integrated advertising campaign that led users to download the HSBC AR Mobile App.
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Creative Director, TBWA Shanghai
July 2013 – May 2014
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• Supervised a team of 4 creatives.
• Guided the Creative Direction for Wyeth and Illuma infant nutrition formula, Metro Group and Standard Chartered Bank.
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Creative Director, Ogilvy & Mather Shanghai
April 2012 – July 2013
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• Supervised a team of 6 creatives.
• Guided the Creative Direction for Huggies, Coke Beverages(Yuan Ye Tea, Sokenbicha), Unilever(Dove), Dumex.
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Creative Group Head (Activation), Saatchi & Saatchi Singapore
March 2011 – August 2011
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• Supervised a team of 2 creatives.
• Guided the Creative and Art Direction for Invida, NCPG(National Council for Problem Gambling).
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Creative Group Head (Integrated), TBWA Tequila Singapore
October 2007 – March 2011
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• Supervised a team of 2 creatives.
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• Guided the Creative and Art Direction for Martell VSOP, Haagen Dazs, Visa, Sentosa, Resorts World, Suntec, Unicef.
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• Created and launched Martell VSOP “The Ultimate Start-up Space” which generated a 40% increase in the search traffic for Martell and $597,000 of free PR coverage.
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• Conceptualized, designed and art directed the Martell VSOP "The Ultimate Start-up Space" integrated marketing campaign, as well as overseeing the design and development of the campaign microsite.
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• Achieved new business wins including Martell VSOP, Haagen Dazs, Resorts World.
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Senior Art Director, JWT Malaysia
June 2006 – October 2007
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• Guided the Art Direction and Design for HSBC, Nestle Ice-cream, Ford Motor Company, LG Electronics, Hi-5 Bread, Great Eastern Insurance, Extra Joss Energy Drink, Celcom/Vodafone.
• Achieved new business wins including Tourism Malaysia(Middle-East and India Markets), Great Eastern Insurance, Extra Joss Energy Drink(Southeast Asia Market).
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Senior Art Director, BBDO Proximity Singapore
January 2004 – June 2006
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• Guided the Art Direction and Design for Tiger Beer, Visa, ABC Extra Stout, Pfizer, Keppel Land, Emirates Airlines, KFC, Pizza Hut, Mitsubishi Motors.
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Art Director, Y&R Wunderman Singapore
January 2001 – January 2004
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• Guided the Art Direction and Design for Singtel, IBM, APL, Citibank.
• Won the agency’s first Cannes Silver Lion for Direct.
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Art Director, FCA! Singapore
July 1999 – January 2001
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• Guided the Art Direction and Design for HBO, Epson, Harmony Telecommunications.
Recognition
2015
• Merit – Kam Fan Awards Hong Kong
• Shortlist – Spikes Asia
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2012
• Bronze – Effies Singapore
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2011
• Shortlist(Best Integrated Marketing Campaign) – Asian Marketing Effectiveness Festival
• Gold(Promotions Marketing), Silver(Outdoor/Transit), Bronze(Beverages: Alcoholic) – AME(Advertising and Marketing Effectiveness) Awards
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2010
• Finalist(Integrated Campaign) – Australian Writers and Art Directors Club(AWARD)
• Bronze(Best Integrated Campaign) – Digital Media Awards
• Bronze(Sales Promotion, Event and Field Marketing) – Spikes Asia
• Bronze(Integrated Communication Campaign), Bronze(Sales Promotion Integrated Campaign) – Singapore Creative Circle Awards
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2009
• Finalist(Direct) – Spikes Asia • Bronze(Direct) – AdFest
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2008
• Bronze(Ambient) – Australian Writers and Art Directors Club(AWARD)
• Silver(Ambient) – Singapore Creative Circle Awards
• Finalist(Promo) – Cannes International Advertising Festival
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2007
• Silver(Ambient) – Malaysian Kancils
• Finalist(Direct) – AdFest
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2006
• Merit(Direct) – Malaysian Kancils
• Finalist(Print) – Cannes International Advertising Festival
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2005
• Finalist(Print) – Youngguns International Awards
• In-Book(Direct) – D&AD
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2004
• Finalist(Direct)– London International Advertising Festival
• Bronze(Direct) – Singapore Creative Circle Awards
• Silver Lion(Direct) – Cannes International Advertising Festival
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2003
• Finalist(Direct) – London International Advertising Festival
• Silver(Direct) – Singapore Creative Circle Awards
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2000
• Shortlisted New Art Director Award – Singapore Creative Circle Awards
Education
Nanyang Technological University, Singapore
User Experience Design and Product Management
December 2020 – June 2021
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A 6-months full-time user experience immersive programme, supported by SGUnited SkillFuture, that focused on:
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• Design Thinking/Human-Centred Design Methodologies.
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• User Experience Design Methodologies:
User Research, Problem Statements, Value Proposition, Information Architecture, Affinity Mapping, User Persona Development, Empathy Mapping, Customer Journey Mapping, User Scenarios, Use Cases, Wire Frames, User Flow Development and Prototyping.
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• User Interface Design and Product Management.
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Hyper Island MasterClass (Digital Acceleration)
2017
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RMIT University
Bachelor of Design
1998 – 1999
Graduated with Distinction.
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Nanyang Academy of Fine Arts
Diploma in Graphic Design (Photography Major)
1993 – 1996
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Certificate in Fine Arts Printmaking
2009 – 2010
Certifications
Enterprise Design Thinking Practitioner
Issued by IBM, January 2021